There is more to working with the media than just sending out press releases. In many industry sectors it is important to build relationships with the media based on what new and interesting insights you can bring to their readers.
Media engagement for many clients can involve a raft of activities any may include:
- Coffee briefings
- Luncheon presentations
- Media releases
- Exclusive use of customer case studies
- Contributed articles
- Submissions to regular features
- Involvement with industry surveys
If being seen in media is important to you, then you should consider taking a more holistic approach to your methods of engagement.