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Client Experience




  • Appointed in March 2010 by Aastra Telecom Australia and New Zealand, the Australasian business unit of Aastra Technologies Limited, (TSX: AAH), a leading company at the forefront of the enterprise communication market.
  • Aastra is entirely dedicated to enterprise communications and offers one of the most complete portfolios of unified communications solutions individually tailored to satisfy its customers’ requirements. For additional information on Aastra, visit: http://www.aastra.com




  • Re-established brand awareness after years of media “silence”

  • Successfully pitched series of Executive Profiling opportunities
  • Introduced Analyst engagement to communication program
  • Issue management - Bell South Takeover + AT&T senior executive rumoured to be Telstra’s next CEO





Business & Technology PR is the pro bono Marcomms and Public Relations partner for 1,800 member-strong industry body; Females in IT and Telecommunications (FITT).  For FITT we undertake:


  • Strategic marketing
  • Event theme creation
  • Speaker evaluation and engagement
  • Media coverage
  • Creation of web site collateral to drive FITT member programs

 Business & Technology PR’s managing director, Geoff Hoddinott, has overseen much of FITT’s stakeholder marketing communication for the last four years.


  • Raised brand awareness in line with market share
  • Aggressively targeted EMC in terms of media coverage
  • Raised profile of local MD
  • Developed and distributed win releases and case studies
  • Exceeded client media coverage target by over 130% in first six months



  • Managed brand migration from Butterworths to LexisNexis
  • Managed product migration from print library/resources to online platform
  • Media pitching to legal publishers plus weekly “Legal” section of AFR
  • Placed International Bar Association survey findings in relevant media



  • Developed case studies for media placement and collateral
  • Developed web collateral and eDM campaign to avoid media gatekeepers
  • Raised profile of local MD including attendance and sponsorships at Kickstart industry event


  • Developed and wrote series of email newsletters and associated web collateral for email marketers
  • Created “educational” section of web site including White Paper, Tips and Best-Practice resources
  • Created industry association case studies with ADMA, Trans Tasman Business Circle, PRIA, plus specific vertical industry customer case studies
  • Message development and media training
  • Created and gained media coverage for APAC regional product roadshow

  • Managed Australian end of major global event for Mini Cooper brand
  • Coordinated event with BMW Melbourne whilst reporting to BMW Munich
  • Gained coverage pre-event, during event and post event through involvement of national television and print media company via use of popular television drama series lead actress



  • Created and named new industry, Digital Services, and positioned Hyro as leading company within the sector
  • Developed comprehensive Message Map and conducted media training
  • Promoted Richard Lord (COO) as industry Thought Leader through more strategic blogging and blogger/journalist engagement
  • Developed on-going relationship of relevance with Information section of AFR to assist with Investor Relations

  • Created and ran online and (industry) social media program to support “Sustainable ICT” campaign for Telstra Enterprise and Government division
  • Undertook key word optimisation of campaign materials
  • Placed optimised campaign centrepiece; Sustainability White Paper, on respected third party library, resource and directory sites
  • Delivered exceptional SEO results for optimised White Paper
  • Helped Telstra bloggers better engage with industry and technology blogging community




  • Themed, drafted and produced ongoing series of presentations for speaking engagement at industry events
  • Gained strong exposure in industry media feature articles through successfully pitching interviews and drafting contributed articles
  • Ran message development, media training and crisis training for Asia Pacific regional managers
  • Developed comprehensive Issues and Crisis Management manual for all countries in Asia Pacific



Institute of Patent and Trade Mark Attorneys of Australia

  • Raised awareness and relevance of IPTA with external audiences through development of media materials such as survey finding and topic position statements
  • Pitched IPTA spokespeople into a broad range of feature articles in IP
  • Proposed and created complete new IPTA web site to more meaningfully engage with members.
  • Highly search optimised the site and its content to be found by media and inventors when searching on major search engines



  • Strategically altered the mix of media outputs to craft new role for Crown as the industry innovator and thought leader
  • Drafted and gained media coverage for case studies with leading Australian and New Zealand companies
  • Developed creative themes and means for technological product launch events aimed at media
  • Raised profile of company spokesperson to gain lion’s share of contributed articles and interviews for inclusion in feature articles



  • For nearly ten years, raised and maintained the awareness and relevance of this respected global brand throughout Australia and New Zealand
  • Introduced meaningful media reporting for the Asia Pacific region
  • Named regional “Agency of the Year” in 2004.  Award not presented to any other regional agency since that date
  • Consistently gained in excess of 80% share of voice against all major competitors since measurement introduced to region
  • Gained extra tier-one media coverage through successful Executive Profiling
  • Developed and ran succession of successful and visible CSR activities
  • Successfully entered FedEx into logistics and Human Resources awards
  • Successfully pitched local MD into speaking engagements at logistics and vertical industry events
  • Successfully pitched local MD into major business and trade media feature articles

Client experience brand awareness executive profiling issues management case studies eDM web collateral Sydney PR business technology


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