Meaningful PR and Marcomms is a lot more than just sending out media releases. It is about having sound reasons to do things, goals to achieve, influencers to inform and audiences to reach.
Business & Technology PR develops communication strategies that align with your business plan and then prepares and implements activities that are business-driven rather than opportunity-driven.
We also help guide organisations wanting to make a diference to the lives of others in community through charitable work and associated communication programs.
It doesn’t matter whether your company is large or small, success will come from strategising and planning, and then implementing with a staged and measured approach.
For many B2B and IT companies in what the media view as commoditised industries, your strategies may have to include creating or using information channels that actually avoid media. This is the realm of Digital Marcomms, something that Business & Technology PR has deep experience in undertaking for many clients.