Cause Related Marketing
Many organisations today confuse Sponsorships with Corporate and Social Responsibility (CSR) programs. In an effort to focus on the true meaning and commitment to helping those less fortunate, marginalised, or simply ‘undervalued’ within communities, the term Cause Related Marketing is possibly the most appropriate for organisations to consider.
Geoff Hoddinott, MD of Business & Technology PR has many years’ experience in helping clients move from a ‘sponsorship’ focus to a ‘cause’ focus in their community programs.
Causes do not necessarily need to be related to disabilities - physical or mental. Causes can involve redressing many of the inequalities that exist within many groups in our community.
Business and Technology is the pro bono Marcomms and Public Relations partner of Australian industry association, Females in IT and Telecommunications (FITT). Geoff has personally overseen and guided much of FITT’s marketing and events for over four years, working with female IT and ICT professionals across horizontals such as Marketing, HR and Training, Software Development, including C suite executives.
Geoff has worked with organisations such as FedEx for over a decade, helping to identify suitable organisations to support with real assistance rather than just the standard ‘photo-opportunity’ cheque handover ceremony.
If you would like to know more about how your organisation, its employees, its suppliers and the community in which it operates can all be enriched through Cause Related Marketing, please contact us at firstname.lastname@example.org