Customer Case Studies
Case studies, customer testimonials and application reports are amongst the most highly sought-after pieces of marketing collateral you can produce.
Fully utilised, customer case studies can be deployed in three quite different ways, making their up-front cost extremely reasonable. The three communication pieces that can be developed are:
- Media submissions. Most vertical industries in Australia are supported by strong magazines and newspapers. Pitching customer case studies to these media can result in significant, credible, media coverage.
- Web collateral. Potential customers searching your web site will be looking to see what you have done for others in their industry. So a strong line-up of strategically produced case studies will satisfy this key web requirement.
- Sales collateral. As printed sales collateral, customer case studies allow your sales executives to show potential customers how you are helping businesses with your products and services.
Below are just a few examples of case studies that show how they can be structured to highlight anything from product advantages, to the benefits of forging strong customer relationships, to partnering with customers to bring about outstanding results. Just click on the links to see each.