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B2B IT Business & Technology PR, Sydney Australia. Public Relations agency (agencies)
Our PR Services
If you are a software, IT, high technology company, Business & Technology PR, Sydney can offer individual, project-driven services, or a complete suite of marketing activities for your public relations, marketing or online requirements.
Public Relations and Marketing Communication Strategies
Meaningful PR and Marcomms is a lot more than just sending out media releases. It is about having sound reasons to do things, goals to achieve, influencers to inform and audiences to reach.
Media engagement media releases & media relations
There is more to working with the media than just sending out press releases. In many industry sectors it is important to build relationships with the media based on what new and interesting insights you can bring to their readers.
Media training message development & crisis management
Media training can be undertaken in various forms, from short refresher courses for a spokesperson who may have been trained a number of years ago, to full day courses for up to six or seven firm spokespeople.
Media training can also be extended to running mock crisis management problems, testing how the firm engages with various audiences under pressure when things go terribly wrong.
Marcomms digital marketing and web site collateral
We have experience that covers advertising, marketing, corporate relations, digital engagement and online PR, such as search engine optimisation and writing search engine-friendly copywriting for web pages.
By addressing communications opportunities at a strategic level, all available information channels can be explored for their potential to deliver a more comprehensive Marcomms plan.
Executive leadership thought leadership and executive profiling
Here are a few places where thought leaders gain their reputations:
Speaking opportunities at industry events
Being quoted in industry articles, especially those relating to hot issues
As the author of industry White Papers
As the author of a corporate blog
Being seen on other blogger.s blog-rolls
Through podcasts on your corporate web site
Business & Technology PR, Sydney has worked with leading local, regional and global brands in a vast cross-section of industry sectors.
Sydney Business and technology industries and vertical markets
Client industries that Business & Technology PR, Sydney currently services and provides PR consulting service for includes:
Hi tech
Software and Services
Logistics and Materials Handling
Information Management
Information technology (IT) & high tech films
Customer Support
Professional & Industry Associations
PR for Business technology tech & IT clients
Institute of Patent and Trade Mark Attorneys of Australia
Raised awareness and relevance of IPTA with external audiences through development of media materials such as survey finding and topic position statements
Pitched IPTA spokespeople into a broad range of feature articles in IP
Proposed and created complete new IPTA web site to more meaningfully engage with members.
Highly search optimised the site and its content to be found by media and inventors when searching on major search engines
About our Sydney Public relations agency
For companies competing in B2B, IT and other technology markets we use a myriad of marketing, communication and public relations tools to build reputation and brand awareness, generate sales leads, and create a thought leadership position for you in the Australian marketplace.
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